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Wednesday, August 01, 2012

Big Companies Give a lot of Love too!



Gotta love what great companies are doing for the environment and reinforcing the outdoor industry at the same time. In my opinion thats what we are in business to do, especially at the retail and outfitting level, and I am so energized when the big companies follow the same code of principals! 
Last February, the CEO of Patagonia, perhaps the world’s most conservation-minded outdoor gear and clothing company, spoke to eager business students and outdoor-industry professionals at the University of Colorado at Boulder.
CEO Casey Sheahan’s message was simple: Companies can do right by the environment and society and still turn a profit.
"Because Patagonia wants to be in business for a good long time — and leave a world inhabitable for our kids — we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else." Sheahan’s talk was littered with examples of Patagonia’s investment in conservation. Their headquarters parking lot is covered with solar panels; they support efforts to restore the desiccated Colorado River Delta here close to home; they initiated footprint measurement of all of their products to measure overall impact of a product on the environment; just a small few examples of the millions of dollars the company spends on reinforcing environmental pro activism...... 
So the message should be simple, know about the manufacturers of the products you are buying at every purchase level and what your dollars spent are going to. The fact is companies like Patagonia are few and far between, but your support to them goes much further than that company's bottom line, it goes to things far more important that we enjoy every day!

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